Food and finer things, picked for your pet
Describe your dog or cat once and get food and luxury picks made just for them.
SampleDogCat
Dog
Type
4 yrs
Age
Medium
Size
GoodBetterSplurge

Your picks
Sample profile and picks. The pet picture is generated.
Your picks
Choose how far to go
A food shortlist, then an edit of beds, bowls, toys and collars. Each pick comes as good, better or splurge.
1petJuniper · whippet · 4 yrs
2goodLamb & rice, complete
3// steady energy, no chicken
4betterSingle-protein lamb
5// gentle on a sensitive stomach
6splurgeSmall-batch fresh lamb
7// fuel for a daily sprinter
Sample picks for a sample pet. Pick a tab to browse.
How it works
Describe your pet
Species, breed, age, size, activity, and what they like or leave.
Add your taste
Say what you love and what you are happy to spend.
Read your picks
Each one comes with a plain reason it fits.
Beds for JuniperSample
Good
Better
SplurgeJuniper, whippet, 4 yrs, very active
- Food
- Beds
- Collars
Why the better bed
- Firm, even support
- Cover washes at home
- Linen suits your taste
Sample set for a sample pet. The product pictures are generated.
Sample
Every pick comes with its reason
This is one set for one whippet. Yours is built for your pet alone and stays brand-neutral, so a pick is there because it fits.
Pay once, keep your picks
Personal picks
$9one-time, per pet profile
- The full food shortlist
- The luxury items edit
- Good, better and splurge tiers
- An emailed copy to keep